Agent Workshops
Marketing Schedule & Messages
Sales Materials for Agents
Plan logos
Background video presentations
Information for Agents
Local agents of participating carriers are the key people who, by presenting the Small Business Plan to qualifying companies, are bringing many uninsured workers into the pool of covered people. This section provides information and links that will support agent sales.
2006 Agent Workshops
The second and final series of agent workshops were held in October- December 2006. Agents still needing CE verification should contact Brenda Hancock, WV Health Care Authority, 304.558.7000.
Marketing Activities
Promotion of the West Virginia Small Business Plan, through targeted broadcast and print vehicles, will continue through the second quarter of 2007. Agents will continue to be notified of specific run schedules in the Agent Newsletters.
Governor Joe Manchin will continue to serve as the Small Business Plan spokesperson. Click on the links below to preview the Governor's radio and TV messages.
TV Spot (wmv) TVSpot (Quicktime) Radio Spot (mp3)
Agent Sales Materials
The newer, full-color brochure with a CD was designed in response to agent requests for a presentation that could be used for large groups as well as potential new small business clients. The CD tells about the Small Business Plan through the stories of three small businesses and their employees.
The original sales brochure is also correct and viable. It fits into a standard business envelope and is useful for any potential small business clients.
There is no charge for additional copies of either brochure as long as supplies last. Contact Brenda Hancock, WV Health Care Authority, for more copies.
Trade Show Booth
The Small Business Plan trade show display is available for loan to agents. It’s a great “attention-getter” as well as being very easy to set up and ship. Contact Brenda Hancock at the West Virginia Health Care Authority to schedule use of the display.
There is no charge for use of the display, but agents are responsible for returning it to the Health Care Authority.
Small Business Plan logos
These logos can be used for print ads, internet web ads or any promotional materials that agents wish to develop for localized use. They are presented in a jpg format, which is suitable for a wide variety of formats.
There is no charge for use of the logo designs. Logos may be altered to include your specific business information.
Drag logos to your desktop or email client or right click on desired logo and save to your computer.
Background Video Presentations
These video presentations provide background information on important issues impacting the delivery and cost of health care.
Agents may find this material useful for group presentations. Actual copies of both videos are available from Brenda Hancock at the West Virginia Health Care Authority.
Worried Sick in West Virginia
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Two “news caster” actors discuss issues, especially cost shifting, that are hot topics in health care. The program is designed to stimulate discussion, not to provide answers or stress any particular point of view.
Bill Lindsay Presentation – Agent Workshops 2005
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Bill provides an overview of initiatives in other states and in Washington D.C. that are shaping health care policies. Using graphs and statistics, Bill outlines the economic factors driving the delivery and cost of care. He highlights the impact on small business.
Bill is a principal at Benefit Management & Design, Denver, Colorado.